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Chapter 1 - Tourism in perspective. After completing this unit, you should be able to: Understand what tourism is and its many definitions, learn the components of tourism and tourism management, examine the various approaches to studying tourism,...
21 p hbu 18/10/2017 80 0
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Tourism in perspective, Classification of travelers, World’s largest industry
Chapter 5 - Passenger transportation. After completing this unit, you should be able to: Comprehend the importance of transportation in tourism, understand the airline industry and its role in travel, examine the domination of the automobile in travel, learn about the role of rail and motor coach travel, study the cruise industry.
12 p hbu 18/10/2017 53 0
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Passenger transportation, Passenger transportation structure, Airline industry
Chapter 8 - Attractions, recreation, and other tourist draws. After completing this unit, you should be able to: Examine the attractions sphere, look at the role of theme parks, understand the gaming industry, describe public and commercial recreation facilities, recognize shopping as a travel attraction.
11 p hbu 18/10/2017 51 0
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, The attractions sphere, Theme parks, Commercial recreation facilities
Chapter 13 - Measuring and forecasting demand. Economists defi ne demand as a schedule of the amount of any product or service that people are willing and able to buy at each specifi c price in a set of possible prices during some specifi ed period of time. Thus there exists at any one time a defi nite relationship between the market price and the quantity demanded.
9 p hbu 18/10/2017 68 0
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Measuring demand, Forecasting demand, Projection methodology
Chapter 6 - Hospitality and related services. After completing this unit, you should be able to: Study the lodging industry, appreciate the immensity of the restaurant-food service industry, learn the current trends in resorts and timesharing mode of operation, discover why meetings and conventions as well as meeting planners are so important to tourism.
11 p hbu 18/10/2017 88 0
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Hospitality services, The lodging industry, Food services structure
Chapter 9 - Motivation for pleasure travel. After completing this unit, you should be able to: Adopt a professional approach to motivation and recognize differences in other people ’ s motives, appreciate the range of ideas on travel motivation, including historical accounts and psychological theories, be aware of contemporary research practices in tourism that integrate motive and destination feature assessments.
8 p hbu 18/10/2017 80 0
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Pleasure travel, Recognize shopping, Motivation models
Chapter 17 - Tourism and the environment. After completing this unit, you should be able to: Understand fundamental nature of sustainable development and sustainable tourism, identify guiding principles for achieving sustainable tourism, review policy aims of an agenda for sustainable tourism, examine major challenges facing achievement of sustainable tourism,...
20 p hbu 18/10/2017 77 0
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Sustainable development, Current tourism industry practices, Ecotourism development
Chapter 12 - Tourism components and supply. The purpose of this chapter is to look at just one segment of the tourism phenomenon by examining the physical supply side of tourism. It is important for a tourist area to identify and categorize its supply components and compare them with the competition because the quality and quantity of supply components are a critical factor in determining tourism’s success.
8 p hbu 18/10/2017 81 0
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Tourism components, Supply components, Spirit of hospitality
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