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Ebook Contemporary advertising and integrated marketing communications (15th edition): Part 1
Part 1 book "Contemporary advertising and integrated marketing communications" has contents: advertising and imc today, the big picture - the evolution of advertising and imc, the big picture - economic and regulatory aspects, the scope of advertising - from local to global,...and other contents.
368 p hbu 15/06/2022 227 171
Từ khóa: Contemporary advertising, Integrated marketing communications, Advertising and IMC today, The big picture, Regulatory aspects, Consumer behavior
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