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Lecture Tourism theory, concepts and models - Chapter 5: Access and the spatial interactions of tourists. By the end of this lecture you should be able to: distinguish between the resource and commodity values of time and analyse how they affect travel patterns; describe distance decay and analyse how it influences both absolute demand and behaviour of tourists; define the effective tourism exclusion zone and analyse its impact on tourism...
21 p hbu 22/08/2022 63 0
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, Access of tourists, The spatial interactions of tourists, Effective tourism exclusion zone, Segmenting tourist markets
Chapter 19 - Tourism marketing. After completing this unit, you should be able to: Appreciate the Internet’s impact on tourism marketing, become familiar with the marketing mix and be able to formulate the best mix for a particular travel product, appreciate the importance of the relationship between the marketing concept and product planning and development,...
13 p hbu 18/10/2017 64 1
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Tourism marketing, The marketing mix, Market segmentation
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