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Ebook Social marketing to the business customer: Listen to your B2B market, generate major account leads, and build client relationships – Part 1 presents the following content: Chapter One: The changing rules of B2B Marketing; Chapter Two: Seven ways you can use social media; Chapter Three: Winning buy-in and resources; Chapter Four: Creating a social organization; Chapter Five: Creating and enforcing social media policies; Chapter Six:...
126 p hbu 23/04/2023 225 161
Từ khóa: Social marketing, B2B market, Build client relationships, Social media, Internet marketing, B2B Marketing, Enforcing social media policies
Ebook Social marketing to the business customer: Listen to your B2B market, generate major account leads, and build client relationships – Part 2 presents the following content: Chapter Eight: Choosing platforms; Chapter Nine: A non-techie’s guide to choosing platforms; Chapter Ten: Social platforms in use; Chapter Eleven: Pick your spots: planning social marketing campaigns; Chapter Twelve: Lead generation; Chapter Thirteen: Profiting...
148 p hbu 23/04/2023 228 160
Từ khóa: Social marketing, B2B market, Build client relationships, Social media, Internet marketing, Planning social marketing campaigns, Lead generation
Ebook Contemporary advertising and integrated marketing communications (15th edition): Part 2
Part 2 book "Contemporary advertising and integrated marketing communications" has contents: print, electronic, and digital media production; using electronic media - television and radio; using digital interactive media; social media; relationship building - direct marketing, personal selling, and sales promotion,...and other contents.
379 p hbu 15/06/2022 227 174
Từ khóa: Contemporary advertising, Integrated marketing communications, Digital media production, Using electronic media, Direct marketing, Personal selling, Relationship building
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