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Ebook Marketing communications in tourism and hospitality: Concepts, strategies and cases - Part 2
Continued part 1, part 2 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: advertising strategies for tourism and hospitality; other communications strategies; interactive and e-communications issues and strategies; conclusions and future issues in marketing communications; the emergence of new markets; the challenge of the external media environment;...
96 p hbu 25/09/2023 153 79
Từ khóa: Marketing communications in tourism and hospitality, Advertising strategies, Communications strategies, Tourism and hospitality media channels, Agent training programmes, Hospitality advertising
Ebook Marketing communications in tourism and hospitality: Concepts, strategies and cases - Part 1
Part 1 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: positioning marketing communications for tourism and hospitality; communications theory and applications; the marketing communications environment; consumer roles in marketing communications; marketing communications and organisational strategy; segmentation, targeting and positioning; marketing communications...
225 p hbu 25/09/2023 151 77
Từ khóa: Marketing communications in tourism and hospitality, Positioning marketing communications, Integrated marketing communications, Mass communications theories, The marketing communications environment, Consumer roles in marketing communications
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