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Ebook Marketing communications in tourism and hospitality: Concepts, strategies and cases - Part 2
Continued part 1, part 2 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: advertising strategies for tourism and hospitality; other communications strategies; interactive and e-communications issues and strategies; conclusions and future issues in marketing communications; the emergence of new markets; the challenge of the external media environment;...
96 p hbu 25/09/2023 153 79
Từ khóa: Marketing communications in tourism and hospitality, Advertising strategies, Communications strategies, Tourism and hospitality media channels, Agent training programmes, Hospitality advertising
Ebook Advertising media planning: A brand management approach (Fourth edition): Part 1
Part 1 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: the changing role of media planning in brand support - media planning and IMC; establishing a media framework; outlining the components of a communication plan; how marketing objectives affect communication planning; the role of communication in advertising and marketing; working with a situation analysis;...
140 p hbu 25/09/2023 163 93
Từ khóa: Advertising media planning, Brand management approach, Brand name products, Media framework, Communication plan, The role of communication, The target audience, Media communication strategy
Ebook Management across cultures: Challenges and strategies - Part 2
Continued part 1, part 2 of ebook "Management across cultures: Challenges and strategies" presents the following content: communication across cultures; leadership and global teams; culture, work, and motivation; negotiation and global partnerships; managing in an imperfect world; epilogue: the journey continues;...
241 p hbu 25/06/2023 212 117
Từ khóa: Management across cultures, Communication across cultures, Cross-cultural communication strategies, The negotiation process, Building global partnerships, Cross-cultural conflicts
Handbook of vocabulary teaching strategies communication activities with the word by word
"Handbook of vocabulary teaching strategies communication activities with the word by word" is appropriate both as a companion manual for users of Word by Word as well as a professional reference tool for new teachers, experienced teachers, and teachers-in-training.
64 p hbu 15/06/2022 69 0
Từ khóa: Handbook of vocabulary teaching strategies communication activities, Vocabulary teaching strategies communication activities, Word by word, Teachers-in-training
Ebook Essentials of marketing (3/e): Part 2
Part 2 book “Essentials of marketing” has contents: pricing strategies, international marketing, marketing planning, implementation and control, marketing communications and promotional tools, distribution, 21st century marketing.
187 p hbu 15/06/2022 65 13
Từ khóa: Pricing strategies, International marketing, Marketing planning, Marketing communications, 21st century marketing, Essentials of marketing
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