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Ebook Marketing communications in tourism and hospitality: Concepts, strategies and cases - Part 2
Continued part 1, part 2 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: advertising strategies for tourism and hospitality; other communications strategies; interactive and e-communications issues and strategies; conclusions and future issues in marketing communications; the emergence of new markets; the challenge of the external media environment;...
96 p hbu 25/09/2023 153 79
Từ khóa: Marketing communications in tourism and hospitality, Advertising strategies, Communications strategies, Tourism and hospitality media channels, Agent training programmes, Hospitality advertising
Ebook Advertising media planning: A brand management approach (Fourth edition): Part 1
Part 1 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: the changing role of media planning in brand support - media planning and IMC; establishing a media framework; outlining the components of a communication plan; how marketing objectives affect communication planning; the role of communication in advertising and marketing; working with a situation analysis;...
140 p hbu 25/09/2023 164 93
Từ khóa: Advertising media planning, Brand management approach, Brand name products, Media framework, Communication plan, The role of communication, The target audience, Media communication strategy
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