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Ebook Advertising media planning: A brand management approach (Fourth edition): Part 1
Part 1 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: the changing role of media planning in brand support - media planning and IMC; establishing a media framework; outlining the components of a communication plan; how marketing objectives affect communication planning; the role of communication in advertising and marketing; working with a situation analysis;...
140 p hbu 25/09/2023 164 93
Từ khóa: Advertising media planning, Brand management approach, Brand name products, Media framework, Communication plan, The role of communication, The target audience, Media communication strategy
Ebook Essentials of marketing (3/e): Part 2
Part 2 book “Essentials of marketing” has contents: pricing strategies, international marketing, marketing planning, implementation and control, marketing communications and promotional tools, distribution, 21st century marketing.
187 p hbu 15/06/2022 65 13
Từ khóa: Pricing strategies, International marketing, Marketing planning, Marketing communications, 21st century marketing, Essentials of marketing
Ebook ASEAN tourism strategic plan 2016-2025
In this context, the vision for ASEAN tourism over the next decade to 2025 is: By 2025, ASEAN will be a quality tourism destination offering a unique, diverse ASEAN experience, and will be committed to responsible, sustainable, inclusive and balanced tourism development, so as to contribute significantly to the socioeconomic well-being of ASEAN people.
90 p hbu 21/04/2018 251 5
Từ khóa: ASEAN tourism, ASEAN tourism strategic plan, ASEAN Community, Tourism competitiveness, Quality tourism, Travel facilitation
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