- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Ebook Shipping and Logistics management: Part 1
Part 1 of ebook "Shipping and Logistics management" presents the following content: international trade and shipping; freight rate mechanism; bulk shipping market; container shipping market; business strategy in shipping; growth of firms; fleet mix decision; liner shipping network;...
127 p hbu 22/06/2024 5 0
Từ khóa: Shipping and Logistics management, International trade and shipping, Freight rate mechanism, Bulk shipping market, Container shipping market, Business strategy in shipping
Ebook The internet supply chain: Impact on accounting and logistics - Part 2
Continued part 1, part 2 of ebook "The internet supply chain: Impact on accounting and logistics" provides readers with contents including: the changing responsibilities of senior management in a modern firm; one of the big challenges with electronic commerce; getting our company ready for shifts in market power; the real revolution in computers and communications is in logistics; operational risk with supply chain: privacy and security;...
150 p hbu 25/12/2023 35 4
Từ khóa: The internet supply chain, Electronic commerce, Business logistics automation, Accounting for taxation, The global market, International tax loopholes, Real-time financial data
Ebook Advertising and promotion: Part 2
Ebook Advertising and promotion: Part 2 includes the following chapters: Chapter 5 promotional media; chapter 6 sponshorship, brand placement and evolving aspects of integrated marketing communication; chapter 7 advertising brands internationally; chapter 8 advertising and ethics; chapter 9 advertising research; chapter 10 cognitive, social and cultural theories of advertising and promotion.
159 p hbu 24/11/2023 108 62
Từ khóa: Ebook Advertising and promotion, Theorizing advertising, Promotional media, Brand placement, Integrated marketing communication, Advertising brands internationally
Ebook Essentials of marketing (3/e): Part 2
Part 2 book “Essentials of marketing” has contents: pricing strategies, international marketing, marketing planning, implementation and control, marketing communications and promotional tools, distribution, 21st century marketing.
187 p hbu 15/06/2022 65 13
Từ khóa: Pricing strategies, International marketing, Marketing planning, Marketing communications, 21st century marketing, Essentials of marketing
Bộ sưu tập nổi bật