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Ebook Advertising and promotion: Part 2
Ebook Advertising and promotion: Part 2 includes the following chapters: Chapter 5 promotional media; chapter 6 sponshorship, brand placement and evolving aspects of integrated marketing communication; chapter 7 advertising brands internationally; chapter 8 advertising and ethics; chapter 9 advertising research; chapter 10 cognitive, social and cultural theories of advertising and promotion.
159 p hbu 24/11/2023 108 62
Từ khóa: Ebook Advertising and promotion, Theorizing advertising, Promotional media, Brand placement, Integrated marketing communication, Advertising brands internationally
Ebook Marketing communications in tourism and hospitality: Concepts, strategies and cases - Part 1
Part 1 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: positioning marketing communications for tourism and hospitality; communications theory and applications; the marketing communications environment; consumer roles in marketing communications; marketing communications and organisational strategy; segmentation, targeting and positioning; marketing communications...
225 p hbu 25/09/2023 151 77
Từ khóa: Marketing communications in tourism and hospitality, Positioning marketing communications, Integrated marketing communications, Mass communications theories, The marketing communications environment, Consumer roles in marketing communications
Ebook Integrated advertising, promotion, and marketing communications (8/e): Part 1
Part 1 book “Integrated advertising, promotion, and marketing communications” has contents: integrated marketing communications, brand management, buyer behaviors, the imc planning process, advertising campaign management, advertising design, traditional media channels.
242 p hbu 15/06/2022 99 48
Từ khóa: Integrated advertising, Marketing communications, Integrated marketing communications, Brand management, Buyer behaviors, Advertising campaign management, Advertising design
Ebook Contemporary advertising and integrated marketing communications (15th edition): Part 2
Part 2 book "Contemporary advertising and integrated marketing communications" has contents: print, electronic, and digital media production; using electronic media - television and radio; using digital interactive media; social media; relationship building - direct marketing, personal selling, and sales promotion,...and other contents.
379 p hbu 15/06/2022 229 175
Từ khóa: Contemporary advertising, Integrated marketing communications, Digital media production, Using electronic media, Direct marketing, Personal selling, Relationship building
Ebook Contemporary advertising and integrated marketing communications (15th edition): Part 1
Part 1 book "Contemporary advertising and integrated marketing communications" has contents: advertising and imc today, the big picture - the evolution of advertising and imc, the big picture - economic and regulatory aspects, the scope of advertising - from local to global,...and other contents.
368 p hbu 15/06/2022 229 172
Từ khóa: Contemporary advertising, Integrated marketing communications, Advertising and IMC today, The big picture, Regulatory aspects, Consumer behavior
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