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Ebook Integrated advertising, promotion, and marketing communications (8/e): Part 1
Part 1 book “Integrated advertising, promotion, and marketing communications” has contents: integrated marketing communications, brand management, buyer behaviors, the imc planning process, advertising campaign management, advertising design, traditional media channels.
242 p hbu 15/06/2022 99 48
Từ khóa: Integrated advertising, Marketing communications, Integrated marketing communications, Brand management, Buyer behaviors, Advertising campaign management, Advertising design
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