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Ebook Advertising and promotion: Part 2
Ebook Advertising and promotion: Part 2 includes the following chapters: Chapter 5 promotional media; chapter 6 sponshorship, brand placement and evolving aspects of integrated marketing communication; chapter 7 advertising brands internationally; chapter 8 advertising and ethics; chapter 9 advertising research; chapter 10 cognitive, social and cultural theories of advertising and promotion.
159 p hbu 24/11/2023 108 62
Từ khóa: Ebook Advertising and promotion, Theorizing advertising, Promotional media, Brand placement, Integrated marketing communication, Advertising brands internationally
Ebook Marketing communications in tourism and hospitality: Concepts, strategies and cases - Part 2
Continued part 1, part 2 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: advertising strategies for tourism and hospitality; other communications strategies; interactive and e-communications issues and strategies; conclusions and future issues in marketing communications; the emergence of new markets; the challenge of the external media environment;...
96 p hbu 25/09/2023 153 79
Từ khóa: Marketing communications in tourism and hospitality, Advertising strategies, Communications strategies, Tourism and hospitality media channels, Agent training programmes, Hospitality advertising
Ebook Marketing communications in tourism and hospitality: Concepts, strategies and cases - Part 1
Part 1 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: positioning marketing communications for tourism and hospitality; communications theory and applications; the marketing communications environment; consumer roles in marketing communications; marketing communications and organisational strategy; segmentation, targeting and positioning; marketing communications...
225 p hbu 25/09/2023 151 77
Từ khóa: Marketing communications in tourism and hospitality, Positioning marketing communications, Integrated marketing communications, Mass communications theories, The marketing communications environment, Consumer roles in marketing communications
Ebook World heritage sites: Tourism, local communities and conservation activities - Part 1
Part 1 of ebook "World heritage sites: Tourism, local communities and conservation activities" presents the following content: world heritage sites – an introduction; heritage management and conservation activities at world heritage sites; tourism development at world heritage sites; tourism marketing at world heritage sites; local communities in and around world heritage sites;...
101 p hbu 25/06/2023 50 11
Từ khóa: World heritage sites, Tourism local communities, Tourism conservation activities, Tourism marketing, Destination marketing, Local communities
Lecture Responsible Tourism - Unit 3: Responsible tourism marketing and communications
The following will be discussed in this unit: Importance of responsible marketing and communications in tourism; communicating authentic and accurate messages; marketing and communicating sustainable practices; maintaining data privacy in marketing; collecting visitor feedback.
62 p hbu 26/12/2022 53 0
Từ khóa: Lecture Responsible Tourism, Responsible Tourism, Du lịch có trách nhiệm, Bài giảng Du lịch có trách nhiệm, Responsible tourism marketing, Responsible tourism communications
Ebook Essentials of marketing (3/e): Part 2
Part 2 book “Essentials of marketing” has contents: pricing strategies, international marketing, marketing planning, implementation and control, marketing communications and promotional tools, distribution, 21st century marketing.
187 p hbu 15/06/2022 65 13
Từ khóa: Pricing strategies, International marketing, Marketing planning, Marketing communications, 21st century marketing, Essentials of marketing
Ebook Integrated advertising, promotion, and marketing communications (8/e): Part 1
Part 1 book “Integrated advertising, promotion, and marketing communications” has contents: integrated marketing communications, brand management, buyer behaviors, the imc planning process, advertising campaign management, advertising design, traditional media channels.
242 p hbu 15/06/2022 99 48
Từ khóa: Integrated advertising, Marketing communications, Integrated marketing communications, Brand management, Buyer behaviors, Advertising campaign management, Advertising design
Ebook Contemporary advertising and integrated marketing communications (15th edition): Part 2
Part 2 book "Contemporary advertising and integrated marketing communications" has contents: print, electronic, and digital media production; using electronic media - television and radio; using digital interactive media; social media; relationship building - direct marketing, personal selling, and sales promotion,...and other contents.
379 p hbu 15/06/2022 229 175
Từ khóa: Contemporary advertising, Integrated marketing communications, Digital media production, Using electronic media, Direct marketing, Personal selling, Relationship building
Ebook Contemporary advertising and integrated marketing communications (15th edition): Part 1
Part 1 book "Contemporary advertising and integrated marketing communications" has contents: advertising and imc today, the big picture - the evolution of advertising and imc, the big picture - economic and regulatory aspects, the scope of advertising - from local to global,...and other contents.
368 p hbu 15/06/2022 228 172
Từ khóa: Contemporary advertising, Integrated marketing communications, Advertising and IMC today, The big picture, Regulatory aspects, Consumer behavior
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