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Ebook Essentials of marketing (3/e): Part 1
Part 1 of book “Essentials of marketing” has contents: the marketing environment, what do marketers do, consumer and buyer behavior, segmentation, targeting and positioning, market research, products, branding and packaging.
188 p hbu 15/06/2022 47 0
Từ khóa: Essentials of marketing, The marketing environment, Buyer behavior, Targeting and positioning, Market research
Ebook Integrated advertising, promotion, and marketing communications (8/e): Part 1
Part 1 book “Integrated advertising, promotion, and marketing communications” has contents: integrated marketing communications, brand management, buyer behaviors, the imc planning process, advertising campaign management, advertising design, traditional media channels.
242 p hbu 15/06/2022 99 48
Từ khóa: Integrated advertising, Marketing communications, Integrated marketing communications, Brand management, Buyer behaviors, Advertising campaign management, Advertising design
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