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Ebook Advertising media planning: A brand management approach (Fourth edition): Part 2
Continued part 1, part 2 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: learning about media costs; general characteristics of media; evaluating media vehicles; video media, audio media, print media, out-of-home media; search engine marketing; online display advertising; sales promotion; perspectives on international and global media planning; preparing a communication plan; media...
221 p hbu 25/09/2023 167 97
Từ khóa: Advertising media planning, Brand management approach, Brand name products, Evaluating media vehicles, Out-of-home media, Search engine marketing, Online display advertising
Ebook Advertising media planning: A brand management approach (Fourth edition): Part 1
Part 1 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: the changing role of media planning in brand support - media planning and IMC; establishing a media framework; outlining the components of a communication plan; how marketing objectives affect communication planning; the role of communication in advertising and marketing; working with a situation analysis;...
140 p hbu 25/09/2023 164 93
Từ khóa: Advertising media planning, Brand management approach, Brand name products, Media framework, Communication plan, The role of communication, The target audience, Media communication strategy
Ebook Integrated advertising, promotion, and marketing communications (8/e): Part 1
Part 1 book “Integrated advertising, promotion, and marketing communications” has contents: integrated marketing communications, brand management, buyer behaviors, the imc planning process, advertising campaign management, advertising design, traditional media channels.
242 p hbu 15/06/2022 99 48
Từ khóa: Integrated advertising, Marketing communications, Integrated marketing communications, Brand management, Buyer behaviors, Advertising campaign management, Advertising design
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