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Ebook Cultural tourism: The partnership between tourism and cultural heritage management - Part 2
Continued part 1, part 2 of ebook "Cultural tourism: The partnership between tourism and cultural heritage management" has presents the following content: the cultural tourism market - a cultural tourism typology; gatekeepers; assessment; asset auditing and planning; marketing; presentation and management of heritage assets; unique features of marketing in cultural tourism;...
129 p hbu 24/08/2023 70 17
Từ khóa: Cultural tourism, Cultural heritage management, Cultural tourism market, Cultural tourism typology, Thinking strategically, The marketing plan, Cultural tourism attractions
Lecture Strategic management - Chapter 1: Strategic management overview
Lecture Strategic management - Chapter 1: Strategic management overview. This lecture will cover the following: definition and roles of strategic management; key terms; strategic thinking development progress; comprehensive framework and stages of strategic management; research methodology;... Please refer to content of this lecture!
33 p hbu 27/01/2023 58 0
Từ khóa: Lecture Strategic management, Bài giảng Quản trị chiến lược, Strategic management, Key terms, Strategic thinking development progress, Comprehensive framework, Stages of strategic management
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