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Ebook Cultural tourism: The partnership between tourism and cultural heritage management - Part 2
Continued part 1, part 2 of ebook "Cultural tourism: The partnership between tourism and cultural heritage management" has presents the following content: the cultural tourism market - a cultural tourism typology; gatekeepers; assessment; asset auditing and planning; marketing; presentation and management of heritage assets; unique features of marketing in cultural tourism;...
129 p hbu 24/08/2023 70 17
Từ khóa: Cultural tourism, Cultural heritage management, Cultural tourism market, Cultural tourism typology, Thinking strategically, The marketing plan, Cultural tourism attractions
Ebook Cultural tourism: The partnership between tourism and cultural heritage management - Part 1
Part 1 of ebook "Cultural tourism: The partnership between tourism and cultural heritage management" has presents the following content: introduction; challenges in achieving sustainable cultural tourism; how tourism works; cultural heritage management; tangible heritage; intangible heritage and its management; cultural tourism products - a regional perspective; commodification, environmental bubbles, and cultural tourism products;...
148 p hbu 24/08/2023 67 17
Từ khóa: Cultural tourism, Cultural heritage management, Sustainable cultural tourism, Tangible heritage, Cultural tourism products, Tourism management, Attractions drive tourism
Unit 9: Responsible tourism good practice for cultural heritage sites in Vietnam. By the end of the unit participants will be able to: Overview of cultural heritage and tourism in Vietnam; cultural heritage site planning for sustainability; responsible interpretation & communication of cultural heritage values; cultural heritage conservation & tourism impact management; responsible cultural heritage product development; sustainable financing...
148 p hbu 26/12/2022 41 0
Từ khóa: Lecture Responsible Tourism, Responsible Tourism, Du lịch có trách nhiệm, Bài giảng Du lịch có trách nhiệm, Responsible tourism good practice, Cultural heritage sites in Vietnam
Ebook Hospitality skills: A practical approach (Second Edition) - Part 1
Ebook "Hospitality skills: A practical approach (Second Edition)" deals with the essentials of hospitality skills - the general skills and knowledge required to deliver good quality service to the customer that are common to all occupations. The emphasis is on developing the competencies needed to meet the needs and expectations of today's customers, at whatever level of service is being offered - from the 5* luxury hotel to the local café....
97 p hbu 22/08/2022 162 38
Từ khóa: Vietnam tourism certification board, Hospitality skills, Tiêu chuẩn kỹ năng nghề du lịch Việt Nam, Customer relations, Culturally diverse environment, Communication skills, Handing customer complaints
Lecture Tourism theory, concepts and models - Chapter 2: What is tourism?
Lecture Tourism theory, concepts and models - Chapter 2: What is tourism? By the end of this lecture you should be able to: identify and analyse the force field of tourism knowledge; understand the development of myths about tourism and assess their validity; identify the components of tourism; distinguish between and critique heuristic and technical definitions of tourism;...
19 p hbu 22/08/2022 92 0
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, Tourism knowledge, Multidisciplinary nature of tourism, Tourism revitalizes culture
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