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Ebook Marketing communications in tourism and hospitality: Concepts, strategies and cases - Part 1
Part 1 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: positioning marketing communications for tourism and hospitality; communications theory and applications; the marketing communications environment; consumer roles in marketing communications; marketing communications and organisational strategy; segmentation, targeting and positioning; marketing communications...
225 p hbu 25/09/2023 151 77
Từ khóa: Marketing communications in tourism and hospitality, Positioning marketing communications, Integrated marketing communications, Mass communications theories, The marketing communications environment, Consumer roles in marketing communications
Lecture Tourism theory, concepts and models - Chapter 11: Sociological and Anthropological concepts in tourism. By the end of this lecture you should be able to: understand tourism as a quest for contrived reality; evaluate how tourism is a quest for authenticity; define the environmental bubble and critique how it forms the basis of commercial tourism; evaluate Cohen’s five roles of tourists; analyse Cohen’s quest for the other;...
26 p hbu 22/08/2022 97 1
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, Sociological concepts in tourism, Anthropological concepts in tourism, Cohen’s five roles of tourists
Lecture Tourism theory, concepts and models - Chapter 6: International tourism
Lecture Tourism theory, concepts and models - Chapter 6: International tourism. By the end of this lecture you should be able to: describe factors that influence bilateral tourism flows; identify why tourism is a politically selective activity; analyse the role of Bilateral Air Service Agreements in international tourism; describe the freedoms of the air; critique the role of the World Trade Organization in tourism;...
15 p hbu 22/08/2022 95 3
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, International tourism, Bilateral tourism flows, Bilateral air service agreements, World Trade Organization in tourism
Lecture Tourism theory, concepts and models - Chapter 3: The structure of tourism
Lecture Tourism theory, concepts and models - Chapter 3: The structure of tourism. By the end of this lecture you should be able to: describe the key elements of systems models; compare and contrast different open and closed ended models of tourism; demonstrate how each of us operates within our own unique tourism system; analyse the concept of a destination as a key component of any model;...
14 p hbu 22/08/2022 100 0
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, The structure of tourism, Unique tourism system, Adaptive complex system, Gunn’s functioning tourism system
Lecture Tourism theory, concepts and models - Chapter 4: Attractions
Lecture Tourism theory, concepts and models - Chapter 4: Attractions. By the end of this lecture you should be able to: conceptualise an attraction; critique the tourism attraction system and identify and apply markers; understand the hierarchy of attractions and recognise that the same attraction can play different roles for different market segments; analyse a taxonomy of attractions;...
19 p hbu 22/08/2022 82 0
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, Tourism attraction system, Progressive model, Traditional hierarchy
Lecture Tourism theory, concepts and models - Chapter 5: Access and the spatial interactions of tourists. By the end of this lecture you should be able to: distinguish between the resource and commodity values of time and analyse how they affect travel patterns; describe distance decay and analyse how it influences both absolute demand and behaviour of tourists; define the effective tourism exclusion zone and analyse its impact on tourism...
21 p hbu 22/08/2022 64 0
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, Access of tourists, The spatial interactions of tourists, Effective tourism exclusion zone, Segmenting tourist markets
Lecture Tourism theory, concepts and models - Chapter 14: Sustainability
Lecture Tourism theory, concepts and models - Chapter 14: Sustainability. By the end of this lecture you should be able to: define the key concepts involved in sustainable development; critique the inherent contradiction in the term; analyse the core concepts of sustainable tourism; compare and contrast differing approaches used to achieve sustainable development and/or sustainable tourism;...
17 p hbu 22/08/2022 64 0
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, Sustainable tourism, Critical natural capital, Ecological footprint
Lecture Tourism theory, concepts and models - Chapter 7: The political economy of tourism
Lecture Tourism theory, concepts and models - Chapter 7: The political economy of tourism. By the end of this lecture you should be able to: describe the difference between political economy and economics; identify and describe the differences among Keynesian economics, neoliberalism and Marxist perspectives;...
16 p hbu 22/08/2022 53 0
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, The political economy of tourism, Keynesian economics, Marxist perspectives, Bayesian statistics
Lecture Tourism theory, concepts and models - Chapter 8: Lifecycle models
Lecture Tourism theory, concepts and models - Chapter 8: Lifecycle models. By the end of this lecture you should be able to: describe the biological basis of destination lifecycle models; evaluate the validity of Butler’s and Plog’s lifecycle models; analyse the strengths and limitations of each model; compare and contrast the two models and describe how they integrate closely; explain the role of carrying capacity;...
19 p hbu 22/08/2022 65 0
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, Lifecycle models, Plog’s lifecycle models, Butler’s lifecycle models, Traditional lifecycle model
Lecture Tourism theory, concepts and models - Chapter 9: Tourism as a complex system
Lecture Tourism theory, concepts and models - Chapter 9: Tourism as a complex system. By the end of this lecture you should be able to: describe why existing lifecycle models are deficient; appreciate that tourism, by its very nature, is inherently volatile; explain how and why tourism functions in a nonlinear manner; explain the key features of a complex system;...
15 p hbu 22/08/2022 56 1
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, Tourism as a complex system, Stable tourism communities, Tourism systems, Cartesian-Newtonian systems
Lecture Tourism theory, concepts and models - Chapter 10: Why do people travel?
Lecture Tourism theory, concepts and models - Chapter 10: Why do people travel? By the end of this lecture you should be able to: describe the strengths and weaknesses of Maslow’s hierarchy of needs; analyse Dann’s push-pull model; apply Crompton’s motives; critique Iso-Ahola’s optimal arousal model; understand Gutman’s means-end model; apply Pearce’s evolving travel career ladder/pattern;...
22 p hbu 22/08/2022 54 0
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, Maslow’s hierarchy of needs, Dann’s push-pull model, Crompton’s motives, Iso-Ahola’s optimal arousal model
Lecture Tourism theory, concepts and models - Chapter 16: Tourism planning
Lecture Tourism theory, concepts and models - Chapter 16: Tourism planning. By the end of this lecture you should be able to: describe the difference between planning and policy; identify and describe the scales of planning; explain the need to consider new approaches to planning in the future;...
10 p hbu 22/08/2022 54 0
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, Tourism planning, Policy environment, Tourism products, Humanity’s global footprint
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