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Ebook Working in hotels and catering: Part 1
Part 1 of ebook "Working in hotels and catering" provides readers with content including: sociology, work and the hospitality industry; getting there - how to become a hospitality industry employee; being there - pay and remuneration in hospitality services; staying there - organization, status and conflict in hotel and catering work; occupations in the hospitality industry;...
127 p hbu 25/09/2023 66 7
Từ khóa: Working in hotels and catering, Tourism and hospitality management, The hospitality industry, Hospitality industry employee, Catering work, Accommodation workers
Ebook Service quality in leisure and tourism: Part 2
Continued part 1, part 2 of ebook "Service quality in leisure and tourism" provide readers with content about: achieving or delivering quality; quality and culture change; quality management systems; quality management tools and techniques; measurement of quality; quality and human resource management;...
101 p hbu 25/06/2023 59 20
Từ khóa: Service quality in leisure and tourism, Leisure industry, Quality assurance, Delivering quality, Quality management systems, Quality management tools, Human resource management
Ebook Service quality in leisure and tourism: Part 1
Part 1 of ebook "Service quality in leisure and tourism" provide readers with content about: understanding quality in leisure and tourism; the leisure and tourism product; quality as a goal; the consumer; concepts of quality in leisure and tourism; customer satisfaction; the leisure and tourism experience;...
134 p hbu 25/06/2023 58 20
Từ khóa: Service quality in leisure and tourism, Leisure industry, Quality assurance, Customer satisfaction, The leisure experience, The tourism experience, Capacity management
Ebook Tourism: A modern synthesis - Part 2
Continued part 1, part 2 of ebook "Tourism: A modern synthesis" provide readers with content about: marketing tourism; the impact of tourist activity; trends and themes in the use of tourist resources; managing tourist activities; tourism in the less developed world; managing the tourist experience;...
237 p hbu 26/02/2023 53 12
Từ khóa: Tourism: A modern synthesis, Tourism industry, Marketing tourism, Managing tourist activities, Rural tourism, Urban tourism, Managing the tourist experience
Ebook Tourism: A modern synthesis - Part 1
Part 1 of ebook "Tourism: A modern synthesis" provide readers with content about: understanding tourism demand; the historical development of tourism; understanding tourism as a business; tourism supply issues; travel and tourism intermediaries; managing tourism operations; human resource management in tourism; financing tourism operations;...
237 p hbu 26/02/2023 52 9
Từ khóa: Tourism: A modern synthesis, Tourism industry, Tourism demand, Tourist motivation, Tourism accommodation, Managing tourism operations, Financing tourism operations
Chapter 4 - World, national, regional and other organizations. After completing this unit, you should be able to: Understand the magnitude of world tourism in terms of the vast numbers of organizations that serve the needs of their diverse memberships, recognize the variety of types and functions of tourism organizations, know why states support official offices of tourism,...
12 p hbu 18/10/2017 76 1
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Tourism organizations, International tourism organizations, Developmental organizations
Chapter 7 - Organizations in the distribution process. After completing this unit, you should be able to: Become familiar with tourism distribution systems organizations and their functions, understand travel agents and their role in the distribution system, consider the impact of the internet on the distribution system,...
8 p hbu 18/10/2017 88 2
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, The distribution process, Tour operators, Tourism distribution channels
Chapter 16 - Tourism planning, development, and social considerations. After completing this unit, you should be able to: Identify the factors that determine the success of a tourism destination, relate tourism planning to tourism policy, discover what the goals of tourism development should be, recognize some serious barriers to tourism development must be overcome if a desired growth is to occur,...
12 p hbu 18/10/2017 86 1
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Tourism planning, Social considerations, Tourism policy
Chapter 18 - Travel and tourism research. After completing this unit, you should be able to: Recognize the role and scope of travel research, learn the travel research process, study secondary data and how it can be used, understand the methods of collecting primary data, know who does travel research.
12 p hbu 18/10/2017 70 0
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Tourism research, Travel research, Tourism research association
Chapter 14 - Tourism's economic impact. After completing this unit, you should be able to: Know economic generators and impact of tourism; perceive the economic importance of tourism in various regions of the world; understand multipliers; know about balance of payments; comprehend elasticity and inelasticity; know about tourism satellite accounts.
8 p hbu 18/10/2017 67 1
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Tourism's economic impact, Economic multipliers, Comparing international
Chapter 19 - Tourism marketing. After completing this unit, you should be able to: Appreciate the Internet’s impact on tourism marketing, become familiar with the marketing mix and be able to formulate the best mix for a particular travel product, appreciate the importance of the relationship between the marketing concept and product planning and development,...
13 p hbu 18/10/2017 64 1
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Tourism marketing, The marketing mix, Market segmentation
Chapter 20 - Tourism's future. After completing this unit, you should be able to: Examine forecasts concerning the growth of international tourism; identify the major global forces which are shaping the tourism of tomorrow; understand the impacts, both positive and negative, that these forces are likely to have on tourism markets and on the ability of destinations to respond to the demands of these markets.
9 p hbu 18/10/2017 77 0
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Tourism's future, Tourism products, Space tourism
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